11 reasons why you should include Central Embassy in your itinerary


If there is any place in Bangkok where you could do a hat trick of activities – shop, dine and relax – in great style, it would have to be at the newest shopping mall in town, Central Embassy. Located at the former site of the British Embassy, this ultra-luxurious mall offers both locals and foreigners an extravagant shopping lifestyle, a plethora of diverse cuisines to satisfy your every craving and a world-class cinema that takes movie-screenings to a whole new level.

A bridge connects Central Embassy to the flagship Central Chidlom, one of Thailand’s best-loved department stores, making it the world’s most complete shopping destination.

Situated right in the heart of Central Bangkok at the intersection of Ploenchit and Wireless Roads, Central Embassy has just topped the list of Bangkok’s must-go places.

Here are 11 reasons why you should include this newly-iconic retail landmark in your itinerary.


1. Experience the new standard of luxury retail and lifestyle at Bangkok’s newest iconic landmark

From the outside, be dazzled by over 300,000 gleaming aluminium shingles that catch the sunlight and emit sparkling colourful reflection, which was inspired by the enameled tile surfaces found in Thai temples.

Unique architectural and design details distinguish this mega mall, from having the first seamless glass in the world with a mixed-use of precious art and rare materials, to being the first building in Thailand and the world to feature an outer surface that is composed purely of 3-D curves.

Welcoming you inside is an enormous dark bronze horse standing at the corner of the mall. Created by famous Colombian artist Fernando Botero, ‘Freddie Horse’ is only one of two pieces made and is considered a monumental piece in art circles.

Weighing more than 2,000 kilograms or two tones, the artist took more than four years to complete the sculpture. As Central Embassy was launched in 2014, which according to Chinese astrological signs is the Year of the Horse, this gentle giant represents that significance. It is also a symbol of strength, prosperity and companionship, playing a salient role in welcoming visitors from all over the world to Central Embassy.

As you step inside, enjoy the large, airy, minimalistic spaces, with storefronts that showcase the best in luxury retail interior design.



 2. Treat your inner fashionista to over 200 internationally renowned brands

Central Embassy boasts an impeccable list of illustrious fashion brands, which includes Hermes, Mulberry, Bottega Veneta, Chanel, Miu Miu, Vivienne Westwood and many more that would make every shopper’s most fashionable fantasies come true.

On top of that, more than half of the notable brands such as Gucci, Moschino and John Varvatos are flagship stores so you can shop your heart out with the complete products from each of the label’s collections.



3. Explore and indulge in new-to-market fashion brands

While Thailand is already an established shopping destination in its own right, there are still brands that haven’t established a foothold in the country. Central Embassy is changing that as it moves towards its goal of providing unprecedented shopping experiences.

Now, you can enjoy shopping sprees at international designer labels such as Christian Louboutin, Isabel Marant, Maison Martin Margiela, Tom Ford, BCBG Maxazria and more that are making their first appearance in Bangkok at Central Embassy.



4. Feast on the flavours of Thailand at Eathai Thai food kingdom

Head over to Eathai, a 5,000 square metre food haven located at the mall’s lower ground floor, where everyone can get their Thai food fix. Conveniently divided into four zones, you can find whatever your palate is craving for easily.

Want a taste of regional Thai cuisine? Head to Krua 4 Pak where food from Thailand’s Central, North, Northeast and South are deliciously represented so you can experience the country’s full culinary landscape all in one spot.

If you feel like trying out some of Thailand’s famous street food, amble over to the appropriately named Street Food zone, while you can grab famous premium fruits, sweets, and souvenirs at the Talad Eathai area.

While you’re there, you can also join the classes at the 4th zone, Issaya Cooking Studio led by internationally acclaimed Chef-Ian Pongtawat Chalermkittichai, which offers both basic and classic Thai cuisine training.



5. Go from high-fashion to high-street effortlessly

Switch gears from high-fashion to high-street once you reach Level 3. If you are more of a high-street person, you can take a break from all the designer labels first and have fun with familiar brands you know and love.

After all, what’s not to like with brands like G-Star Raw, Levi’s, Lacoste, Onitsuka Tiger and Zara.



6. Embark on a gastronomical, international dining experience

Apart from Thai food, Central Embassy also boasts famous international restaurants to tease your palate. From Western to French and of course Asian, there is a wide variety of cuisines to satisfy your every craving.

This mix of contemporary cafes and celebrated restaurants include Yuutaro, Din Tai Fung, Great American Rib, The Girl & The Pig, and many more that can be explored on each floor.

Have a taste of Europe with warm croissants, an aromatic cup of coffee and more at French café and bakery Paul’s recently opened first branch in Bangkok. The flagship branch of this upscale café also serves main dishes such as Tartine Saumon and Croque Monsieur making it the perfect stop for dinner and desserts.

It’s safe to say that you will not go hungry if you’re at Central Embassy.






7. Channel your eclectic style at Siwilai, Central Embassy’s multi-brand concept store

Siwilai is a huge 826 square metre modern day marketplace for everything unique and artsy featuring a selection of contemporary brands from established and emerging designers, both international and homegrown. Bangkok’s Siwilai houses the most quirky concepts such as a print media and vinyl library, a beauty lab, Thai-made artisanal projects, as well as vintage accessories and clothes.

Every aspect of the store—be it the creation of pop-up installations or the manner in which items are curated and displayed —has been designed to give brands greater freedom in representing themselves individually.



8. Indulge your senses with an ultra-first class cinema experience

There’s no better way to end the night than with a movie at the cinema, in what feels like a billionaire’s home. After all, Embassy Diplomat Screens is designed to look like one.

Billed as the most expensive cinema in the world designed by Rockwell Group Europe, the mall’s cinemas feature THB 120 million-screens built to create a high-end, homely feel to your cinema-going experience. The intimate screening rooms feature cocooned seating, blankets and pillows, as well as a butler-service call button.

With five exclusive theaters and 30 to 50 seats per cinema, don’t expect this swanky cinema to come cheap. The Ultra-First Class cinema is retailing tickets at roughly THB 1,200 for one person and THB 2,000 for two, but you can be sure it’s worth it.



9. Complete your luxurious experience at the six-star Park Hyatt Hotel

Central Embassy is the first in Thailand to integrate a shopping mall and a hotel, all in one building. So those who’ve shopped till they’ve dropped won’t have far to go before they can continue to pamper themselves in their hotel room.

After all, it isn’t just any hotel; it is the six-star Park Hyatt, which rises 30 floors above the mega shopping mall. Together with the Retail Tower, this completes Central Embassy’s infinity shape as seen from above.

With only 35 other Park Hyatt Hotels around the word, this has certainly raised the exclusivity of Central Embassy as it plays host to the first Park Hyatt in Thailand. The 30-storey luxury hotel boasts 222 spacious en-suite rooms with its signature, understated luxury present in every detail. Park Hyatt Bangkok will officially open its doors to visitors at the end of 2015.



10. Avoid the Bangkok jam with two BTS stations that lead to Central Embassy

Centrally located, Central Embassy is the only retail destination in Thailand that is served by two BTS sky train stations – Chidlom and Pleonchit, which makes it convenient for shoppers. It is located between the intersection of the busy Wireless and Ploenchit Road junction, a renowned shopping haven for both locals and foreigners.


11. Live a little with premium lifestyle services

Pamper yourself at any of Central Embassy’s beauty salons and spas to treat your hair, body, and nails. Guys can also get a dapper experience at Truefitt & Hill, a men’s salon and barber that uses traditional grooming methods.

There is more than just fashion in store at this one-stop shopping mall. You can run errands at the exclusively designed bank such as Bangkok Bank, Kasikorn Bank and Siam Commercial Bank, get premium money exchange rates at SuperRich International Exchange, send your ride for a car wash and detailing at Meguiar’s, go wine tasting and cigar shopping at Godfather, or pick up fresh flowers from Amour de Fleur.



Address: 1031 Ploenchit road, Pathumwan, Bangkok, 10330

Tel.: +662 119 7777

Opening hours: 10:00 – 22:00

Website: http://www.centralembassy.com/