As children, we were full of dreams and hopes. But as we grow into adulthood, responsibilities and life’s pressures crowd out our dreams.
This perception is borne out by the Global Dreams Index Survey, commissioned by luxury skincare brand SK-II.
Focusing on women globally, the survey sought to find out whether women felt free to follow their dreams, and if they believed they were satisfied with life.
The survey included 5,400 women from 14 countries across six continents, with results that showed 1 in 2 participants giving up on their dreams and not being satisfied with their current lives.
Respondents cited limited financial support, fear of leaving their comfort zone and their dreams which did not fit into traditional definitions of success, as the main obstacles for not pursuing their childhood dreams.
Women from Japan, Korea, and Singapore occupied top three positions for giving up their dreams.
Asian women also become less satisfied with their lives as they grow older, while women in Western countries report the opposite, with only 30 per cent of women in the US and the UK who report giving up their childhood dreams.
In response to these results, SK-II launched a social experiment across 10 cities to help women to “Dream Again”. The experiment was conceived as part of the brand’s #changedestiny campaign, which celebrates women who overcome adversity to pursue their own success paths in life.
The “Dream Again” campaign, saw women being encouraged by young children to revive childhood dreams that have been set aside.
Women in 10 different cities, including China, New York, Indonesia and Singapore were approached by these little counsellors to share their childhoom dreams on Jun 21.
Event activations included an impressive art installation on the Great Wall of China, to display the message “Dream again” (“ 从拾梦想，改写命运”).
In Singapore, nearly 400 women became a part of this worldwide experiment when they were stopped by children in busy Raffles Place, who asked them to share their own dreams. More than 300 dreams were collected in about three hours.