Children encourage busy Singaporeans to dream again

dreamagain

BI
22 June 2016

SINGAPORE – If you dropped by Raffles Place on Wednesday morning, you may have been approached by a child asking you for advice.

The children were part of a social experiment to get adults to dream again, after a global survey commissioned by skincare brand SK-II found that 3 in 4 Singaporean women had given up on pursuing their dreams. The survey, carried out in 14 countries and interviewing 5,400 women, found that 1 in 2 women worldwide had given up on their dreams, and are less than satisfied with their lives.

To encourage Singaporean women to start dreaming again, the children encouraged passers-by to reconnect with forgotten dreams and look past societal expectations and demands.

SK-II Singapore Ambassador Rebecca Lim, actress Oon Shu An, musician Benjamin Kheng, and actor Joshua Tan, were also at the event to add a measure of celebrity glamour and support.

The study cited reasons that caused women to forgo their dreams included dreams that did not fit the traditional mould of success, fear of leaving their comfort zone, and a lack of support from the family.

As a result, female adults held onto fewer dreams compared to a child. The sentiment in Asia was even more alarming with women becoming less satisfied with their lives as they grow older.

More than 300 dreams collected

The event garnered over 350 dreams as 400 adults were counseled by children to dream again.

SK-II Singapore Ambassador Rebecca Lim, actress Oon Shu An, musician Benjamin Kheng, and actor Joshua Tan, were also at the event to add a measure of celebrity glamour and support.

The study cited reasons that caused women to forgo their dreams included dreams that did not fit the traditional mould of success, fear of leaving their comfort zone, and a lack of support from the family.

As a result, female adults held onto fewer dreams compared to a child. The sentiment in Asia was even more alarming with women becoming less satisfied with their lives as they grow older.

The “Dream Again” campaign was inspired as a result of the first Global Dreams Index Survey conducted by SK-II.